We have created a marketing website for a SaaS product on WordPress: minimalistic design, lightning-fast loading and convenient content structure – from prototype to deployment.

Case study: what was done and why

For the Fernand project, we have implemented a website with an emphasis on download speed, user-friendliness and ease of content management. The page clearly shows a focus on a very fast and calm interface, convenient “Bonjour” screens and a dark theme — we have preserved and strengthened all this in the implementation.

Our key results

Adaptive and minimalistic design, consistent with the product identity.

Speed optimization — pages load without unnecessary spinners, and elements are displayed instantly.

Convenient CMS admin panel on WordPress: it is easy to edit texts, images and blocks without a developer.

Stable deployment and automatic updates: CI/CD + backup.

How we worked — step by step (short and to the point)

Analytics and prototype — we collect the page structure and key scenarios (Bonjour, pricing, reviews).

Design and UI prototypes in Figma, verification of UX patterns (minimum options, focus on one task).

Layout + WordPress theme — create a custom theme (lightweight, with Gutenberg/ACF support for easy editing).

Performance optimization — critical CSS, preloading of important resources, lazy-loading of images, WebP, CDN usage.

SEO & Analytics — semantic markup, meta tags, connection of analytics and events.

Security and maintenance — SSL configuration, admin panel protection, regular backups and updates.

Deployment — automation via GitHub Actions / GitLab CI and hosting for the project (Managed or optimized VPS).

What is important for the client

The client received not just a “beautiful page”, but a working marketing tool: fast, optimized and convenient for content management.

All key elements (pricing, demo, CTA) are designed in such a way as to increase conversion and not distract the user from the main goal — to try the product.